Create a professional yet engaging presence for experts in data and public health.
The identity needed to be scientific, global and professional, while fitting seamlessly within the WHO brand. I began the logo design with the structure of a brain, abstracting it into a graphic inspired by neural pathway connections.
The feel of the brand needed to be reflected in the website design, again the words scientific and professional were very important. Based on a shade of WHO's iconic blue, the design gives a strong medical feel, with information clearly presented so users can quickly and easily understand what the project is about.
I built the website in Webflow, ensuring a fully responsive product, and small but effective animations bringing the content into view.
