Challenge

Create a professional yet engaging presence for experts in data and public health.

Goals

  • Communicate purpose quickly
  • Build trust through visual clarity
  • Create a global, professional identity
  • Introduce platform tools visually

Brand

The identity needed to be scientific, global and professional, while fitting seamlessly within the WHO brand. I began the logo design with the structure of a brain, abstracting it into a graphic inspired by neural pathway connections.

UI design

The feel of the brand needed to be reflected in the website design, again the words scientific and professional were very important. Based on a shade of WHO's iconic blue, the design gives a strong medical feel, with information clearly presented so users can quickly and easily understand what the project is about.

Built in Webflow

I built the website in Webflow, ensuring a fully responsive product, and small but effective animations bringing the content into view.