The challenge

Several layers of navigation were inevitable, so ensuring the interface and content were understandable was a top priority. The core challenge was:

  • Helping users navigate multiple layers of financial data without overwhelm
  • Making technical content clear, understandable and trustworthy

This required a thoughtful balance of visual hierarchy and clarity of navigation, especially for users who aren’t financial experts.

My Role & Contribution

I created wireframes in Figma to explore and compare navigation options, prioritising clarity and hierarchy. Using Albion’s branding guidelines, I applied consistent colour and typography to make the portal feel like a cohesive extension of the main website.

I acted as the lead UI/UX designer, responsible for:

  • Wireframing navigation and data layouts
  • Creating a unified visual system
  • Ensuring the UI aligned with Albion’s established branding
  • Establishing colour palettes for sequential and individual data

Outcome

The final UI structure and design ensured low cognitive load and helped users navigate quickly and confidently. The updated colour system made data evaluation intuitive and consistent.

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Personal project - Ethical Directory
Utilising the complex, customisable nature of webflow, I have created a database of ethical stores to allow sustainably-minded users to easily browse and filter stores for exactly what they are searching for, whether that is vegan beauty products, or locally-made natural-material clothing.
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