Arcadian Visuals wanted to build their own brand to share their content and create informative posts, but were lost in the sea of templates available online. I guided them through a process to discover what specifically they want to convey and why. This process allowed me to develop a fitting colour palette, choose engaging fonts and imagery, and bring it all together into template designs that represented their messaging and values. The templates and visual language gave them freedom to continually iterate and express their personality and authenticity.