The existing website was content-heavy, visually dated, and difficult to navigate, making it hard for users to quickly find relevant resources and guidance. The primary challenges of the redesign were:
The goal of this project was to modernise the interface, improve clarity and hierarchy, and ensure the site felt credible, accessible and easy to use.
I began by creating a moodboard to explore how the refreshed BGS brand could translate into a digital environment. The focus was on:
This visual exploration helped define the tone of the redesign before moving into detailed UI work.
The final UI designs focused on clarity, accessibility, and structure. Key design decisions included:
The result is a modern, professional interface that better reflects BGS’s authority while making the website easier and more pleasant to use.
The redesigned interface provides a clearer, more accessible experience for BGS members and visitors. It aligns closely with the updated brand identity, improves content discoverability, and creates a flexible foundation for future growth.
