To keep the excitement and mystery of the evening secret, very little is shared about a show until after it has closed. Their biggest marketing comes from the customers themselves through word of mouth after experiencing an incredible show that they can't help but share with friends and family. For brand new potential customers who have no prior knowledge of Secret Cinema and what they do, the website is crucial in drawing them in to discover enough to make the leap to buying a ticket. I worked with BIG on the redesign, combining their expertise in creating the perfect story to guide users through the website and their starting point for the design aesthetic with my skills in creating the designs in Figma and developing the initial concepts into a complete website.